Sberbank helps catch Pokémon and provide free insurance for Pokémon Go players
July 18 2016, Moscow – Sberbank will help Pokémon Go players catch Pokémon: starting July 17, all PokéStops near Sberbank branches across Russia will be equipped with special modules that attract Pokémon. The modules will allow players to visit a nearby Sberbank office and catch missing Pokémon without having to move around the city. The modules will be active during the Sberbank offices' working hours. Pokémon Go is a mobile game based on real geolocations, asking players to explore their cities in order to catch little monsters.
Pokémon Go players who prefer to explore the city while looking for Pokémon will be offered free accident insurance by Sberbank so that players can concentrate on the game fully. To activate the free insurance, players will need to visit sberbankgo.ru and enter their nickname and mobile phone number.
“As the biggest life insurance company in Russia, we feel our responsibility for the participants of Pokémon Go, the game that gains immense popularity now. Considering the number of news from around the world about players being injured while catching Pokémon, we created a special product that will be free for the players. It is also important for us that the product will help to raise the financial literacy of the population: while playing, the younger generation will be able to get acquainted with such financial tool as insurance”, Maxim Chernin, head of IC Sberbank Life Insurance.
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Sberbank is Russia’s largest bank and a leading global financial institution. Sberbank holds almost one third of aggregate Russian banking sector assets, it is the key lender to the national economy and the biggest deposit taker in Russia. The Central Bank of the Russian Federation is the founder and principal shareholder of Sberbank owning 50 % of the Bank's authorized capital plus one voting share, with the remaining 50 % held by domestic and international investors. Sberbank has more than 135 million individual customers and more than 1 million corporate clients in 22 countries. Sberbank has the largest distribution network in Russia with almost 17,000 branches, and its international operations include UK, US, CIS, Central and Eastern Europe, Turkey and other countries.