Unified digital platform for restaurant market created in Russia

Oct 04, 2018
  • The Foodplex platform combines digital marketing and payment system Plazius, media and reservation service Afisha-Restaurants, reservation and hostess work system Smart Reserve, as well as UCS, the developer of restaurant automation system r_keeper.
  • Sberbank’s stake in the unified company is 35%, Rambler Group owns 30%, and the last 35% is divided between GHP Partners, Grigory Gurevich and Yevgeny Malakhov.

 

4 October 2018, Moscow – Sberbank, Rambler Group, GHP Group, as well as private investors Grigory Gurevich and Yevgeny Malakhov announce the closure of the deal to create Foodplex, a unified digital platform for the restaurant market.

Foodplex combines digital marketing and payment system Plazius, media and reservation service Afisha-Restaurants, reservation and hostess work system Smart Reserve, and UCS, the developer of r_keeper, the largest restaurant automation system in Russia and the CIS. Sberbank’s stake in the unified company is 35%, Rambler Group owns 30%. The last 35% is divided between GHP Partners, Mr Gurevich and Mr Malakhov.

Since signing the deal, the companies have finished the integration of Plazius products in the r_keeper system. It includes the marketing automation platform, including a platform for managing loyalty programmes, mobile app for payment with no need to wait for a waiter, electronic tips and use of restaurant privileges, food takeout and other functions. The integration of Afisha-Restaurants and Plazius is in an active stage now which will provide guests with a more user-friendly way to fully interact with the restaurants: from searching for and choosing places to eat and meals to splitting the bill between guests, payment and post-visit reviews.

First Deputy Chairman of the Executive Board of Sberbank Lev Khasis:

“A gradual change of the way people manage their food needs is happening. They more often prefer food that is prepared in shops or restaurants to individually cooked meals. That’s why the importance of cooking in retail is growing, as well as the number of catering enterprises, and the reservation and food delivery services are quickly developing. I hope that Foodplex will become a key player on this promising and growing market, as well as offer clients and restaurants the services they need.”

Member of the Managing Committee of Rambler Group Rafael Abramyan:

“We are sure that Foodplex will radically change the restaurant market and in the long term, up to 70% of restaurants will use it. We are not just talking about the combining several successful services within a single platform. Due to the integration of the technological and content-based capabilities of UCS, Plazius and Afisha-Restaurants, a new ecosystem that can provide a brand new restaurant visiting experience is created. We believe that these sorts of complex projects that intersect technologies and content will determine market development. Due to this, we aim to broaden our cooperation with Sberbank and other leaders of the digital economy.”