Sberbank once again Russia’s most valuable brand in the world

Jan 22, 2020
  • Sberbank’s brand value reaches USD13.233 bn, up USD870 mn from 2019
  • Sberbank retains elite AAA+ rating as banking brand


January 22, 2020, Moscow — Sberbank is still the most valuable Russian brand according to Brand Finance. The brand value of Sberbank stands at USD13.233 bn, which is up USD870 mn from 2019.

Since 2014 Sberbank has been registering steady growth in its brand value. Over the last year, it moved two positions up, thus ranking 139th.

The bank also retained its elite AAA+ rating as a banking brand. Only a dozen brands within the Global 500 achieved the elite AAA+ brand rating this year.

David Haigh, CEO of Brand Finance:

“Sberbank means trust in Russian. This says a lot about its success in the Brand Finance Global 500 this year. Sberbank has once again excelled itself as a stable brand relied upon by millions of ordinary Russians. Its strategic movement from traditional finance to other aspects of customer lives, notably in the digital space, had paved the way for Sberbank as the most trusted brand in Russia".

Brand Finance is the world’s leading independent brand valuation and strategy consultancy with offices in over 20 countries. Brand Finance bridges the gap between marketing and finances through qualitative evaluation of a brand’s financial value. Drawing on expertise in strategy, branding, market research, visual identity, finance, tax, and intellectual property, Brand Finance helps brand owners and investors make the right decisions to maximize brand and business value.