Sberbank named most valuable Russian brand for fourth year straight
Sberbank has maintained its leading position in the annual Brand Finance Russia 50 ranking of the nation’s most valuable brands for the fourth consecutive year, with a staggering brand value of RUB840.2 bln. Other Top 5 companies are Gazprom, Lukoil, Rosneft, and Russian Railways.
Sberbank continues to exceed its customers’ expectations by expanding its digital ecosystem. Through strategic partnerships and M&A activity, Sberbank has become a one-stop shop for its customers as it expanded its banking services into logistics, shopping, entertainment, corporate education, healthcare, legal, and business services. Such diversification creates convenience to Sberbank’s customers and helps to reduce revenue volatility in the long run. Moreover, integration of business processes creates opportunities to reduce costs further.
Brand finance further mentions that the integration of other services in Sberbank’s product offerings was successful due to the strong brand image of Sberbank.
Herman Gref, CEO, Chairman of the Executive Board, Sberbank,
“The high value of our brand is the result of the work of the entire Sberbank team and the trust that our clients have in us. We are proud of this recognition, but we understand that we have no right to stop and that only by constantly moving forward we can implement the most ambitious plans and the most fantastic projects to make our customers’ lives easier and more comfortable every day.”
David Haigh, CEO, Brand Finance,
“Sberbank has earned unparalleled trust in its domestic market and is a bedrock of the Russian financial system. The bank is an excellent example of how customer relationships can build a compelling brand that commands great loyalty.”