SberFirst pool of premium clients surpasses 100,000
The number of clients served by SberFirst – SberBank’s premium banking unit – has overshot 100,000 people, having added over 12,000 new customers year-to-date.
Since the beginning of 2021, the number of clients has grown by as many as 12,314 people. In the fourth quarter, the metric continued to grow steadily and reached the milestone of 100,000 people. The aggregate portfolio managed by SberFirst exceeded RUB 3.3 tn in the third quarter, with the investment portfolio topping RUB 1.5 tn.
Maria Podenko, head of SberFirst:
“Creating SberFirst, since day one we set ourselves an ambitious goal of going beyond the traditional banking business and creating the best conditions for premium clients. Today, we have once again seen proof that these efforts were not in vain. I would like to thank our clients for their trust from the bottom of my heart.”
SberFirst is a premium banking service for SberBank clients with exclusive solutions to create wealth and comfort in everyday life. SberFirst services are available both online and across 150 branches throughout Russia. This is Russia’s biggest network of premium service centers with the best financial advice.
SberFirst privileges include customized insurance and investment products, premium bank cards with increased rewards points in popular spending categories, savings accounts with higher rates, and preferential foreign exchange rates.Other reasons why clients choose SberFirst include mature online services, big transfers available online, access to business lounges across the globe, and foreign insurance. SberFirst clients also have access to First Club, the biggest business community of top executives and business owners.