Sberbank rolls out SberPay, a new system for payment services

Jul 09, 2020
  • SberPay for individual customers is an instant, convenient, and secure payment solution
  • SberPay for companies is a reliable, convenient, and profitable service due to a dramatic increase in purchases customers make
  • SberPay can be used both online and offline
  • To make a payment you only need to be a Sberbank Online user

SberPay allows you to pay for purchases both online (on websites and via the app) and offline (in outlets with POS terminals). In order to use the service, you only need to have the Sberbank Online app.

If you make purchases using SberPay online, you can:

  • choose any of your cards to make a payment. Your card balance is displayed right away, instead of popping up after your transaction gets canceled because of insufficient funds
  • be sure your personal data is safe: no need to input card details into forms on websites of online stores or payment services, as they stay inside Sberbank’s secure system
  • use SberPay absolutely free of charge
  • save time on inputting card details and waiting for an SMS verification code.

If you have a business and you get paid via SberPay online, then you:

  • enjoy a higher conversion rate: customers don’t have to input card data manually, which results in more purchases. Our pilot showed that the number of purchases grew 6%
  • can send payment-related push notifications: a customer addresses a call center to buy something and the seller can send a push notification to the customer’s phone number, with a link leading to a SberPay page. After that, you can make an easy and secure purchase
  • migrate to SberPay automatically: no need to set up the solution or do anything if the seller is already using Sberbank’s online acquiring services.

If you pay via SberPay offline, then you:

  • no longer have to carry a card with you. A mobile phone with NFC (near field communication) capability is enough
  • don’t need to install any more mobile apps, as Sberbank Online features everything necessary
  • can use SberPay absolutely free of charge
  • pay with SberPay using any Android smartphone, including flagship models by Huawei and Honor, whose users have a limited number of available payment services.

If you have a business and you get paid via SberPay offline, then:

  • your conversion rate goes up: customers buy anyway, even if they don’t have their cards or cash with them, as they always have their phones.

Herman Gref, CEO, Chairman of the Executive Board, Sberbank:

“Everyday tasks and interests of each customer are the top priorities all our actions revolve around. Therefore, any of our services should be simple, so that you don’t have to figure out how things work checking complicated manuals. They should also be convenient, give you positive emotions, and most importantly they need to be safe. Russia is already among the leading countries in terms of contactless payments and I’m sure SberPay will help us strengthen this position.”

Svetlana Kirsanova, Deputy Chairman of the Executive Board, Head of Retail Business Unit, Sberbank:

“The launch of SberPay is only the first step toward the creation of a secure intuitive payment system for our customers. Using SberPay is easy and convenient, as you don’t need to remember bank details and can make a payment in a couple of clicks by almost instantly choosing the account funds will be debited from. For companies, the use of SberPay is also profitable and simple. On top of that, it improves conversion rate. I believe that besides creating a new customer experience for millions of Russians, SberPay will also change the market for acquiring services and cashless payments in the country radically.”

The service is available for owners of any NFC-enabled Android smartphones. During phase one, offline payments can be made with Visa cards; cards of other payment processors are set to be added shortly.

SberPay is absolutely free for retail customers. Fees for using SberPay’s online payments for corporate customers are equal to charges for ordinary acquiring services and depend on the industry, revenues, and other factors.