Sberbank wishes happy New Year and presents Father Frost and Snow Maiden indexes

Dec 31, 2019
  • Sberbank presents Father Frost and Snow Maiden Index under special New Year project to reflect male and female spending between Dec 15 and Dec 31, 2019
  • Index to be unveiled on Old New Year eve Jan 13, 2020


December 31, 2019, Moscow — Sberbank congratulates its customers and partners on the upcoming year 2020 and wishes everyone peace, goodness, health, and prosperity. May your dreams come true and may success always attend you! We wish you to always move beyond what you’ve achieved, keep growing and progressing in line with the spirit of the age. We hope our fruitful cooperation will continue into the next year as well.

As part of its SberData initiative, Sberbank has come up with Father Frost and Snow Maiden indexes especially for the New Year. The indexes will show how men and women spend across categories ahead of the New Year celebration.

Sberbank will systematize a data pool of over 1 bln transactions to compile the indexes.

The research results will be unveiled in detail ahead of the Old New Year on January 13, 2020. Sberbank is set to publish the Father Frost and Snow Maiden indexes annually.