Sberbank recognises as best bank in Central and Eastern Europe in five nominations by Global Finance

Aug 15, 2019
  • Sberbank’s digital solutions for corporate clients won the Best Investment Management Services, Best Online Treasury Services and Best in Social Media Marketing and Services nominations.
  • Sberbank’s retail digital bank won the Best Bill Payment & Presentment and Best Information Security and Fraud Management nominations.

15 August 2019, Moscow — Global Finance magazine has recognised Sberbank as the best bank in Central and Eastern Europe in five nominations.

Sberbank’s digital solutions for corporate clients won the Best Investment Management Services, Best Online Treasury Services and Best in Social Media Marketing and Services nominations. In addition, Global Finance previously named Sberbank the best contractor in Russia under the Best Treasury & Cash Management Banks and Providers 2019 competition.

Sberbank’s retail digital bank received Global Finance’s awards in the Best Bill Payment & Presentment and Best Information Security and Fraud Management nominations.

The bank managed to won the first places in the Best Investment Management Services and Best Online Treasury Services nominations thanks to the improvement of online services for legal entities. The regulation and technology in the financial sector change more quickly, and the business environment become more competitive. Under such conditions, the issue on efficient managing of the company’s cash flow becomes more accurate, and the bank aims to provide the best products and services to the Russian business to solve its objectives. A bright example is the Sberbank Markets platform in which users have a technological working space to manage currency risks and the company’s liquidity online in one window.

The leadership in the Best in Social Media Marketing and Services was based on the bank’s efficient cooperation with entrepreneurs in social media, using tools of native advertising, situational marketing by implementing large-scale special projects such as the Now I am the Boss of My own Business TV show. By communicating in social media, the banks aim to help active businesspersons by offering them solutions and bring in focus the useful experience in Sberbank for Business groups, inspiring potential entrepreneurs in the Own Business groups and promoting knowledge of the Delovaya Sreda platform. As the result, the number of users of the bank’s groups for business constantly increases and exceeded half a million.

Sberbank’s payment and transfer services have already been awarded several times in the Best Bill Payment & Presentment nomination. This is the fourth time when Sberbank’s payment and transfer services were internationally recognised.

Sberbank’s payments and transfers are used by more than 60 mln people every month. Sberbank aims to provide each client the best consumer experience. It is possible to pay bills in the app using a bar code by just scanning a pay receipt without filling details manually. If it is a client’s regular payment, the new My Operations personalised service will show prepared bills for payments and will offer to pay them in one click. The automatic bill payment service, Automatic Payment, continues to develop. In 2018, their number exceeded 50 mln, and today each fifth regular payment in the bank is carried out in such a manner.

The service for transferring money using a phone number has become an integral part of the life of almost each owner of a card from Sberbank. Last year, it ‘left the house’: now transfers to partners are as easy and continent as inside Sberbank. In addition, a range of new services was launched: transfers on demand, transfers to Europe, and transfers to the CIS countries.

Sberbank took the first place in the Best Information Security and Fraud Management nomination thanks to the developed cybersecurity’s ecosystem that includes the AI-based anti-fraud system, hi-tech Centre for Cybersecurity, cyberrisk management system, product security, and work on forming cybersecurity culture.

Global Finance magazine is one of the oldest and most respected industry titles in the international bank community. It considered factors that range from the quantitative objective to the informed subjective. Objective criteria considered included: strength of strategy for attracting and servicing digital customers, growth of digital customers, breadth of product offerings, and development of new areas of business and innovative services. Subjective criteria included the opinions of analysts, banking consultants and others involved in the industry at an international level.

The winners of Global Finance Awards are selected among financial organisations from more than 150 countries in Africa, the Asia Pacific Region, Central and Eastern Europe, Latin America, the Middle East, North America and Western Europe.