Sber and Merlion announce strategic partnership

Dec 24, 2020

Sberbank and Merlion, a major broadline distributor and a leader in the Russian IT market, have announced a strategic partnership.

Merlion owns Positronica and Citilink retailers, IT Clinic computer service centers, PC brand iRU, and other assets. Merlion’s capabilities will be integrated into the e-commerce vertical Sber is currently creating.

The new partnership should strengthen the position of Sber’s e-commerce, create of a raft of new opportunities for B2B and B2C customers, and offer integrated seamless customer experience through Sber ecosystem’s financial and technology solutions. Merlion will also be using its channels proactively to distribute Sber ecosystem products.

“E-commerce is becoming a key driver of the Sber ecosystem, therefore, the development of this vertical is of paramount importance to us. The partnership with Merlion that we’ve been negotiating for a long time should provide a wide range of opportunities for our retail and corporate customers.”

Lev Khasis
First Deputy Chairman of the Executive Board, Sberbank

“Merlion has accumulated considerable experience enjoying success in e-commerce and related industries. Cooperation with the Sber ecosystem will open up new opportunities for the customers of both companies, not only in terms of a wider selection of products and services but also in terms of user experience development. We are excited to become a strategic partner of the Sber ecosystem and hope that this is just the beginning of a long and mutually beneficial cooperation.”

Dmitry Vinogradov
CEO, Merlion

Merlion is among the largest Russian dealers in information technologies, electronics and household appliances, stationery, and office furniture. Its partner network has over 5,500 companies in all parts of Russia and CIS countries.