SberZvuk, streaming audio service
SberZvuk is a multiplatform streaming service helping users to find music for every moment of their lives and discover new music with the use of podcasts. Thousands of ready-made playlists, charts, personal recommendations and selections for various activities and moods are available in the app, on the website and in all devices of the Sber ecosystem.
Business line within the ecosystem
Year of foundation
Year of joining the ecosystem
monthly active users
Synergies within the ecosystem
Joint projects in the distribution and marketing fields:
- Using of Sberank ID to log in to the application.
- Integration with smart devices — SberPortal and SberBox.
- Integration with the Salut family of virtual assistants.
- Connection to the contactless payment service SberPay.
- Improvement of recommendation algorithms due to the combination of expertise, knowledge and computer performance.
Development plans for 2021-2023
Creation of the most relevant audio-content catalogue: music, radio, podcasts, audiobooks, lives, comic programs, news, audio plays, sleepcasts, audio for meditation, etc.
Creation of a unique next-generation system of recommendations offering personalized content for each user with allowance for consumer behavior, context, mood and other parameters.
Creation of a single seamless environment for communication with users due to integration with a voice assistant, smart devices and lifestyle products.