
SberSound, streaming audio service
SberSound is a multiplatform streaming service helping users to find music for every moment of their lives and discover new music with the use of podcasts. Thousands of ready-made playlists, charts, personal recommendations and selections for various activities and moods are available in the app, on the website and in all devices of the Sber ecosystem.
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Business line within the ecosystem
Technologies
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Year of foundation
2010
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Year of joining the ecosystem
2020
SberSound at a glance
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>0 million
monthly active users
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>0million
egistered users
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0million
tracks
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>0million
artists
Synergies within the ecosystem
Joint projects in the distribution and marketing fields:
- Using of Sberank ID to log in to the application.
- Integration with smart devices — SberPortal and SberBox.
- Integration with the Salut family of virtual assistants.
- Connection to the contactless payment service SberPay.
- Improvement of recommendation algorithms due to the combination of expertise, knowledge and computer performance.
Development plans for 2021-2023
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01
Creation of the most relevant audio-content catalogue: music, radio, podcasts, audiobooks, lives, comic programs, news, audio plays, sleepcasts, audio for meditation, etc.
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02
Creation of a unique next-generation system of recommendations offering personalized content for each user with allowance for consumer behavior, context, mood and other parameters.
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03
Creation of a single seamless environment for communication with users due to integration with a voice assistant, smart devices and lifestyle products.