SberMarketing Communications Group
SberMarkering is a full-cycle advertising agency engaged in creative production (making advertising and information materials), digital products for marketing automation, and media selling (sales of advertising tools of Sber and the ecosystem). Customers of the communication group include Sber, DomClick, Sbermarket, Okko, Rabota.ru, Spar, Naked Heart Foundation, Knight Frank and other companies.
Business line within the ecosystem
Marketing and advertising
Year of foundation
2019
Year of joining the ecosystem
2019
Sber’s stake in the company
100%
Synergies within the ecosystem
Building the development strategy for advertising industry in the ecosystem
Creating and marketing advertising products based on Sber tools
Automation of marketing and deployment of MRM in the Bank
Developing a digital brand book for Sber and the ecosystem
Automation of reporting and analytics on the Bank’s advertising campaigns
Developing a creative materials constructor
Creating Marketing ROI economic models
Increasing the efficiency of advertising campaigns of the Bank through the use of data processing technologies
Developing innovative products based on the Bank’s and its SACs’ technologies
Developing the concept and implementation of SberConf project by Sber
Organizing analytics and engagement with partner network for the online events held by Sber (the Green Day, special New Year offers, Back to School, etc).
Development plans for 2021-2023
01
Deploy marketing management automation technologies in the Sber ecosystem companies.
02
Increase the number of customers and partners in the market.
03
Transfer to an integrated technological agency model: maximum internal process automation, create one of the best customer services in the market, develop a digital product line for marketing automation, create integrated technological solutions to optimize cooperation with advertising platforms.
04
Develop the creative agency: create a platform for automated working with the best creative resources in the market, focus on market customers, expand the team expertise and launch a training program for employees, form an industry leader status by creating festival programs.
05
Develop the media seller: create and bring to the market an advertising platform for monetization of the inventory channels of Sber and its ecosystem, launch new technological advertising products relevant for the market.