SberMarketing Communications Group

SberMarkering is a full-cycle advertising agency engaged in creative production (making advertising and information materials), digital products for marketing automation, and media selling (sales of advertising tools of Sber and the ecosystem). Customers of the communication group include Sber, DomClick, Sbermarket, Okko,, Spar, Naked Heart Foundation, Knight Frank and other companies.

  • Business line within the ecosystem

    Marketing and advertising

  • Year of foundation


  • Year of joining the ecosystem


  • Sber’s stake in the company


Synergies within the ecosystem

  • Building the development strategy for advertising industry in the ecosystem
  • Creating and marketing advertising products based on Sber tools
  • Automation of marketing and deployment of MRM in the Bank
  • Developing a digital brand book for Sber and the ecosystem
  • Automation of reporting and analytics on the Bank’s advertising campaigns
  • Developing a creative materials constructor
  • Creating Marketing ROI economic models
  • Increasing the efficiency of advertising campaigns of the Bank through the use of data processing technologies
  • Developing innovative products based on the Bank’s and its SACs’ technologies
  • Developing the concept and implementation of SberConf project by Sber
  • Organizing analytics and engagement with partner network for the online events held by Sber (the Green Day, special New Year offers, Back to School, etc).

Development plans for 2021-2023

  • 01

    Deploy marketing management automation technologies in the Sber ecosystem companies.

  • 02

    Increase the number of customers and partners in the market.

  • 03

    Transfer to an integrated technological agency model: maximum internal process automation, create one of the best customer services in the market, develop a digital product line for marketing automation, create integrated technological solutions to optimize cooperation with advertising platforms.

  • 04

    Develop the creative agency: create a platform for automated working with the best creative resources in the market, focus on market customers, expand the team expertise and launch a training program for employees, form an industry leader status by creating festival programs.

  • 05

    Develop the media seller: create and bring to the market an advertising platform for monetization of the inventory channels of Sber and its ecosystem, launch new technological advertising products relevant for the market.