
SberFood, food tech platform
SberFood is a restaurant selection service created by FoodPlex, a developer of digital solutions for restaurant business. SberFood allows individual customers to select restaurants basing on customer feedback, book tables, pre-order their food and pay their bills including tips with no need to wait for a server. SberFood is there for the customer at every stage, from the moment they just thought of eating, through the moment that they leave the location.
The SberFood platform consists of a mobile app for customers and a loyalty management system, CRM and analytics for restaurants.
The project shareholders are Sber and Mail Group.
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Business line within the ecosystem
Food delivery and restaurants
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Year of foundation
2016
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Year of joining the ecosystem
2019
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Sber’s stake in the holding
45,01%
SberFood at a glance
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0k
monthly active users (MAU) in 2020.
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>0k
restaurants are connected to the platform
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>0million
is the average monthly amount of orders paid via the mobile app.
Synergies within the ecosystem
Joint projects in the distribution and marketing fields:
- Cooperation with other ecosystem companies.
- Using Sberank ID to log in to the application.
- Promotion via Sber channels and serving Sber’s customer base.
- Participation in the events held by the Bank, including the annual ‘Green Day’ special project.
- Direct marketing targeting the Bank customers: SMS, push messages, email broadcasting.
- Integration with Spasibo from Sber loyalty program.
Development plans
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01
The strategic goal of SberFood is to reduce the customers’ waiting time and turn any contact with a restaurant into a fast and comfortable experience free of unnecessary efforts and expenses.