Samokat, grocery delivery service
Samokat is a service offering quick (15 to 30 minutes) delivery of grocery products in Moscow and St. Petersburg. The speedy delivery is enabled by dark stores, that is, regional warehouses allowing an order to be assembled and packed in just 2 to 2.5 minutes. More than 250 warehouses are now operating in Moscow and St.Petersburg. Samokat also manufactures over 200 private label products. The Samokat team consists of about 7,000 employees.
Business line within the ecosystem
Food delivery and restaurants
Year of foundation
2018
Year of joining the ecosystem
2020
Sber’s stake in the holding
45,01%
Samokat at a glance
0
monthly active users (MAU) in September 2020
0million
orders in Q3 2020
00RUB
is the average purchase amount
Synergies within the ecosystem
Joint projects in the distribution and marketing fields:
Integration into the ecosystem and cooperation with other projects, for example, food delivery offer jointly with Delivery Club and delivery area expansion enabled by YouDrive.
Promotion via Sber channels.
Direct marketing targeting the Bank customers: SMS, push messages, email broadcasting.
Development plans for 2021-2023
01
Expand the geographic footprint, increase the number of warehouses.
02
Use technological and operational groundwork of ecosystem partners in order to improve the service.
03
Further cooperation with other ecosystem projects as part of the Online-to-Offline platform development.