Samokat, grocery delivery service

Samokat is a service offering quick (15 to 30 minutes) delivery of grocery products in Moscow and St. Petersburg. The speedy delivery is enabled by dark stores, that is, regional warehouses allowing an order to be assembled and packed in just 2 to 2.5 minutes. More than 250 warehouses are now operating in Moscow and St.Petersburg. Samokat also manufactures over 200 private label products. The Samokat team consists of about 7,000 employees.

  • Business line within the ecosystem

    Food delivery and restaurants

  • Year of foundation

    2018

  • Year of joining the ecosystem

    2020

  • Sber’s stake in the holding

    ~39%

Samokat at a glance

  • 00RUB

    is the average purchase amount

Synergies within the ecosystem

Joint projects in the distribution and marketing fields:

  • Integration into the ecosystem and cooperation with other projects, for example, food delivery offer jointly with Delivery Club and delivery area expansion enabled by YouDrive.
  • Promotion via Sber channels.
  • Direct marketing targeting the Bank customers: SMS, push messages, email broadcasting.

Development plans for 2021-2023

  • 01

    Expand the geographic footprint, increase the number of warehouses.

  • 02

    Use technological and operational groundwork of ecosystem partners in order to improve the service.

  • 03

    Further cooperation with other ecosystem projects as part of the Online-to-Offline platform development.