Performance Group, manufacturer of food sets

Performance Group Holding is the largest manufacturer of ready-to-eat food rations in Russia in terms of revenue and output, the market leader. It controls four food brands with delivery: Performance Food, Level Kitchen, My Food and Chef at Home.

Performance Food, a premium healthy nutrition brand with 16 product lines developed on the basis of desired results and with due regard to health condition and lifestyle. Its programs include “Sports Nutrition”, “Individual Nutrition”, “Nutrition in Disease”, “High-Protein Diet”, “Vegetarian Menu”.

Level Kitchen, integrated and high-quality healthy nutrition for weight loss or retention and for muscle gain.

My Food, delivery of ready-to-eat food rations. It has two product lines: My Food Classic (home-style dishes of European cuisine) and My Food Platinum (maximum diversity of various ethnic food).

Chef at Home, delivery of ingredients to cook ‘restaurant-quality’ meals at home. The nutrition program offers a menu of 100 dishes with ingredients cooked at the Performance Group kitchen factory.

  • Business line within the ecosystem

    Food delivery and restaurants

  • Year of foundation

    2015

  • Year of joining the ecosystem

    2019

  • Sber’s stake in the holding

    45,01%

Performance Group at a glance

  • 0million

    ready-to-eat meals were cooked and delivered by the Performance Group brands in 2019

  • 0billion RUB

    is the Performance Group turnover in H1 2020

  • 0k

    assorted dishes

Synergies within the ecosystem

  • Promotion of Performance Group services via Sber channels.
  • Authorization in Performance Food and My Food with Sber ID.

Company plans for 2021-2023

  • 01

    Expand the geographic footprint from six (in mid-2020) to 50 Russian cities by the end of 2020.

  • 02

    Expand the distribution channels.

  • 03

    Digitize and develop an IT platform, launch new services for customers.

  • 04

    Increase the market share to 60%