Digital ecosystem of Sber

Surrounding customers with convenient digital services for every occasion

Customers are
at the heart
of the ecosystem

We create a person-centered set of services for peaople's lives. Likewise, we create a set of corporate services that businesses need for their day-to-day operations

  • 0m

    active Sber customers are the potential audience of the ecosystem in Russia

  • >0m

    active retail customers in 2021

  • +0k

    active corporate customers in 2021

SBER is more than a bank

We surround customers with services for every occasion, from buying groceries to moving around the city.

Ecosystem fuels audience growth

  • SberMarket

    5-fold increase in GMV in 1Q20

  • CityMobil

    3.7-fold growth in the number of rides in 1Q20

  • Delivery Club

    88% increase in the number of orders in 1Q20

  • ОККО

    4.6-fold growth
    in the number of viewers paying for content in 1Q20

New digital platform

All ecosystem services have one digital technological platform at the core, using big data and artificial intelligence.

  • We test new solutions on large audiences

  • Access to the entire audience of our services

  • Solutions enjoying success get adopted across all ecosystem residents

  • Quick launch of new products

  • Single service standard across all channels

Synergy cases

  • Okko online cinema and Smokat quick delivery service

    offered viewers in Moscow and St. Petersburg to order home deliveries of ready-to-eat popcorn to recreate the atmosphere of a real cinema show. The joint promo was run in April 2020.

  • SberMobile + Thank You by Sber

    SberMobile subscribers can pay for communication services using SPASIBO reward points, choose subscription plans, and order SIM cards via Sber Online.

  • SberHealth + SberCloud

    Any person can upload one’s CT scan to the website and have it interpreted in 10 minutes due to the lung CT reading technology.

  • Evotor + SberFood

    With Evotor’s POS terminals featuring Plazius Marketing Cloud CRM, restaurants understand their audience better and use this knowledge to attract new customers.

News ecosystem