Digital ecosystem of Sber
Surrounding customers with convenient digital services for every occasion

Customers are
at the heart
of the ecosystem
We create a person-centered set of services for peaople's lives. Likewise, we create a set of corporate services that businesses need for their day-to-day operations
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0m
active Sber customers are the potential audience of the ecosystem in Russia
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+0m
active retail customers in 2019
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+0k
active corporate customers in 2019
SBER is more than a bank
We surround customers with services for every occasion, from buying groceries to moving around the city.
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Order and buy groceries and other products
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Send money or pay for products/services
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Have fun
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Take care of your health
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Buy at discount prices
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Find a home
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Send or receive a parcel
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Buy or sell a vehicle
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Reach the destination
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Find a job
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Call
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Study
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Task virtual assistants
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Receive services
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Accept payments
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Find talent
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Ensure security
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Set up biometrics and a voice assistant
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Store and analyze data
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Find real estate
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Develop your business
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Find transport and equipment
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Find partners and customers
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Establish communication
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Get technical maintenance
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Apply AI
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Send and receive a product
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Find financing
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Protect your interests
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Set up processes
Ecosystem fuels audience growth
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SberMarket
5-fold increase in GMV in 1Q20
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CityMobil
3.7-fold growth in the number of rides in 1Q20
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Delivery Club
88% increase in the number of orders in 1Q20
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ОККО
4.6-fold growth
in the number of viewers paying for content in 1Q20 -
New digital platform
All ecosystem services have one digital technological platform at the core, using big data and artificial intelligence.
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We test new solutions on large audiences
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Access to the entire audience of our services
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Solutions enjoying success get adopted across all ecosystem residents
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Quick launch of new products
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Single service standard across all channels
Synergy cases
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Okko online cinema and Smokat quick delivery service
offered viewers in Moscow and St. Petersburg to order home deliveries of ready-to-eat popcorn to recreate the atmosphere of a real cinema show. The joint promo was run in April 2020.
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SberMobile + Thank You by Sber
SberMobile subscribers can pay for communication services using SPASIBO reward points, choose subscription plans, and order SIM cards via Sber Online.
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SberHealth + SberCloud
Any person can upload one’s CT scan to the website and have it interpreted in 10 minutes due to the lung CT reading technology.
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Evotor + SberFood
With Evotor’s POS terminals featuring Plazius Marketing Cloud CRM, restaurants understand their audience better and use this knowledge to attract new customers.